Southside (record producer)

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Southside
Birth name Joshua Howard Luellen
Also known as Southside Sizzle, Southside on the Track, Young Sizzle
Born (1989-02-02) February 2, 1989 (age 35)
Origin Atlanta, Georgia, United States
Genres Hip hop
Occupation(s) Record producer, songwriter, rapper
Instruments Vocals, FL Studio
Years active 2010–present
Labels 1017, Brick Squad Monopoly, GOOD Music
Associated acts 808 Mafia, Gucci Mane, Waka Flocka Flame, Future, Drake, Chief Keef, Big Sean, 2 Chainz, Fredo Santana, SD

Joshua Howard Luellen (born February 2, 1989),[1] professionally known as Southside, or by his stage name Young Sizzle, is an American rapper, songwriter, and record producer. He gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. Southside produced the majority of Waka Flocka Flame's albums Triple F Life: Friends, Fans & Family and Ferrari Boyz. In 2010, Southside and fellow 1017 label-mate Lex Luger, established their production group 808 Mafia, where Southside currently is at the helm of the group.[2] The basis for his stage name came from the place from where Luellen grew up, Southside, Atlanta.[3]

Career

Southside grew up in the Southside region of Atlanta, Georgia.[1] Growing up, he was an accomplished baseball player and excelled in numerous baseball positions but eventually gave up the sport after suffering a head concussion when a ball was thrown toward his head.[4] He started making beats when he was 14 years old, when he got his first computer with his uncle.[5] It was around his mid teenage years that Southside decided to start take music production as a serious career path.[6] He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records.[6][7] At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album.

Southside’s first major release was the song "Fuck the Club Up," which appeared on Waka Flocka’s debut album Flockaveli. In 2011, Southside co-produced the track "Illest Motherfucker Alive," from Kanye West & Jay-Z’s critically acclaimed album Watch the Throne.[8] This helped to boost his career and bring him into the mainstream hip hop scene. He has since worked with artists such as Rick Ross, B.o.B, Wale, Meek Mill, Lil Scrappy,MGK[5] among others.

Southside was the main producer of Gucci Mane & Waka Flocka’s collaboration album Ferrari Boyz and on Flocka’s sophomore album "Triple F Life: Friends, Fans & Family".

In January 2013, Southside produced "Millions" - the lead single from Pusha T's mixtape Wrath of Caine.[9] The music video for the song was released on February 10. The song sparked controversy when producer Rico Beats was asked to modify Southside's instrumental for the final version of the song. Southside wasn't notified of the changes, which led to the two producers exchanging threats over Twitter.[10] In Wrath of Caine's official tracklist, Kanye West is credited as co-producer, instead of Rico Beats.[11] Also in 2013, Southside & TM88 produced the song "Tapout" by Birdman for his album Rich Gang: Flashy Lifestyle. The song peaked at #44 on the Billboard Hot 100 and have been certified Gold By The RIAA.

Throughout the early 2010s, Southside's productions have been featured on numerous mixtapes. Along with 808 Mafia’s TM88, the single “Danny Glover” became a breakout in early 2014 for Gucci Mane's protégé Young Thug was produced by Southside. By late 2014, Southside's production continue to catapult into Atlanta's hip hop mainstream when Future's mixtape Monster went on to become one of the most well acclaimed rap releases during that year as Southside handled a quarter of the mixtapes entire production. The well received project has seen more than a million combined streams and downloads via the online mixtape site DatPiff. Monster standout “Commas” was released as an official commercial single this March and spent 20 weeks on the Billboard Hot 100 chart, peaking at #55 simultaneity earning an RIAA gold certification further cementing Southside's career boost.[12]

In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of Future's album, DS2 as well as being responsible for producing nine of the ten tracks of Future's mixtape, 56 Nights, in which Southside made the entire project's worth of beats in only one night.[13] In addition, Southside also contributed to the production of 3 tracks on the collaborative mixtape What a Time to Be Alive by Future and Canadian rapper Drake.

Production style and influences

Southside uses the digital audio workstation, FL Studio along with custom installed VST plugins to compose his beats. Luellen's distinct signature trap sound is griity, grimy, and thunderous hip hop street sound which is similar to that of his collaborators, Lex Luger and his group 808 Mafia. Despite such similarities, Luellen's sound is distinctly known to be more gangster, bombastic, gritty, rambunctious, and menacing compared to that of his collaborators. Luellen is known for his dark, belligerent, and menacing hip hop sound coupled with hard hitting 808 kicks, crisp snare drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of synthesized brass, hits, stringed, woodwind, and keyboard instruments.[3][14][15][16] Like many other producers Southside uses a musical signature tag on many of the songs he has produced. His main tag is a pitched-up voice saying his name. He also uses his team tag, 808 Mafia and more recently, a sample of the Ironside (1967 TV series) theme song produced by Quincy Jones.[1] Back in the beginning of his career, Southside claimed to complete a single beat in 15 to 30 minutes, but as of 2015, he claims to be able to make a single beat in less than 6 minutes and with no sound.[4] He cites Lil Jon as his favorite producer and enjoys the production work made by Pharrell, Shawty Redd, and Drumma Boy.[17] He is also influenced by the production works of Kanye West, Dr. Dre, Timbaland and Swizz Beatz.[18]

Southside also credits modern technology and internet, particularly through the monetization of music through streaming sites such as SoundCloud, Youtube, Spotify, and Apple Music that help him make a living off of his passion for hip hop music and well as making his own production career possible.[12]

Work ethic

Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track towards the mixtape circuit or for radio play.[7][19] Since 2013, Southside began to focus on his as producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing.[2]

Personal life

Luellen was born when his mother was 18 and still in high school. His father, Masaba Tyson was also a record producer known as CAPP1 who produced for several Atlanta hip hop acts, including for local hip hop giants OutKast.[6] Southside currently has 3 children, sons Karmello and Legend, and a daughter named Karlye.[4]

Discography

Official mixtapes

Production credits

List of songs as producer or co-producer, with performing artists and other credited producers, showing year released and album name
Title Year Performing artist(s) Other producer(s) Album
"Bustin at Em" 2010 Waka Flocka Flame Lex Luger Flockaveli
"Fuck the Club up" none
"Gun Sounds" none
"Tatts on My Arm" (featuring Rick Ross) 2011 Wale none Concrete Jungle (Mayback Music Edition)
"Shout out to My Set" Gucci Mane none The Return of Mr. Zone 6
"Brick Squad Monopoly" Waka Flocka Flame none Benjamin Flocka
"Kill the Parkin Lot" none
"Spazz Out" none
"Crowd" none
"Cocaine Runners" none
"Nik After Nik" none
"Watch My Power Spread" none
"Psycho" Gucci Mane none Writings on the Wall 2
"Major" none
"Illest Motherfucker Alive" JAY Z and Kanye West West and Mike Dean Watch the Throne
"15th and the 1st" Waka Flocka and Gucci Mane none Ferrari Boyz
"Feed Me" none
"Mud Musik" none
"Young Niggaz" none
"Suicide Homicide" none
"I Don't See U" none
"PacMan" none
"She Be Puttin' On" Lex Luger
"Body Count" Meek Mill TM88 of 808 Mafia Dreamchasers
"Don't Panic" 808 Mafia and Lil Lody
"BMW" Waka Flocka and Slim Dunkin none Twin Towers 2 (No Fly Zone)
"Let Me See You Do It" none
"Blindside" none
"Band Pop" none
"Flex" none
"Drop It Girl" none
"Fresh as Fuck" none
"R.I.P." none
"Undastatement" 2 Chainz Lex Luger T.R.U. REALigion
"Lately" OJ da Juiceman none The Lord of the Rings
"Quiet" 2012 Gucci Mane none Trap Back
"Trap Back" none
"Opposite" none

Meek Mill - Dreamchasers 2

  • 10 - Racked Up Shawty

Waka Flocka Flame - Triple F Life: Friends, Fans & Family

  • 01 – Triple F Life
  • 02 – Let Dem Guns Blam
  • 07 – Fist Pump (with B.o.B & Jamieson Xavier Jones)
  • 09 – Cash
  • 10 - Lurkin (with TM88)
  • 11 – Clap
  • 12 – U Ain't Bout That Life
  • 14 – Flex
  • 16 – Inky
  • 18 – Everything I Love (with Sonny Digital)

2 Chainz - Based on a T.R.U. Story

  • 02 - Crack

Big Sean - Detroit

Meek Mill - Dreams & Nightmares

Waka Flocka Flame - Salute Me or Shoot Me 4 (Banned from America)

  • 01 - 50K (with TM88)
  • 02 - Death of Me (with TM88)
  • 03 - J. Well (with TM88)
  • 05 - Lock & Load (with TM88)
  • 06 - Tweakin (with TM88)
  • 07 - Turnt (with TM88)
  • 13 - Zip Em Up (with TM88)
  • 14 - Murda

Machine Gun Kelly – Lace Up

  • 03 – Wild Boy (with GB Hitz)
  • XX – Wild Boy (Remix) ft. 2 Chainz, Meek Mill, Mystikal, French Montana, Yo Gotti & Steve-O (with GB Hitz)

Gucci Mane - Trap God

Doe Boy, Lex Luger & Young Chop – Boyz N Da Hood 2

  • 25 - John Doe Gotti (with TM88)

SD – Life of a Savage 2

  • 10 - Don't Get Smoked (with TM88)
  • "Reckless" (produced with TM88)
  • "All This Money" (produced with TM88)
  • "All I Know" (produced with TM88)

Maybach Music Group - Self Made Vol. 2

Roscoe Dash - Roscoe 2.0

  • 14 - "Whole Lotta" (with TM88)
  • 15 - "Receipt" (feat. D-Bo) (with TM88)

2013

Gucci Mane & Young Dolph - EastAtlantaMemphis[20]

  • 03 - Can't Handle Me (with DJ Spinz)
  • 10 - Mob Ties

Pusha T - Wrath of Caine

  • 02 - "Millions" (with Kanye West)

Wooh Da Kid – Full Metal Jacket

  • 02 - FMJ (with TM88)
  • 03 - Dirty Lungs (with TM88)
  • 04 - Maniac (feat. Trae Tha Truth & Bo Deal)
  • 08 - Geek House (feat. SD & J Mike) (with TM88)
  • 10 - What's Bracken
  • 13 - Benji (Feat. Ar Quest) (with TM88)
  • 15 - I Do What I Want (feat. Nino Cahootz) (with TM88)
  • 18 - Cut Throat (with TM88)

SD - Life Of a Savage 3

  • "Re-Up" (produced with TM88)
  • "Obsessed"

Waka Flocka Flame - DuFlocka Rant 2

  • 03 - Can't Do Golds (with TM88)
  • 07 - College Girl (with TM88)
  • 10 - Brother's Keeper (with TM88)
  • 11 - Bad Decision (with TM88)
  • 12 - Shit Where You Sleep (with TM88)
  • 15 - Anything But Broke (with TM88)

Gucci Mane – Trap Back 2

  • 01 - Don't Deserve It
  • 15 - Picture That

Gucci Mane & Young Dolph – EastAtlantaMemphis

  • 03 - Can't Handle Me

Frenchie – Long Overdue

  • 02 - Long Over Due (feat. Waka Flocka Flame)

Birdman - Rich Gang: Flashy Lifestyle

Gucci Mane - Trap House III

  • 01 - Trap House 3 (feat. Rick Ross) (with TM88)
  • 10 - Darker (feat. Chief Keef) (with TM88)

Ace Hood - Trials & Tribulations

DJ Scream - The Ratchet Superior EP

2014

Cash Out

  • "She Wanna Ride"
  • "Juice"
  • "Stunt On Ya Haters" (feat. Waka Flocka Flame)
  • "2Day" (produced with TM88)
  • "I'm Sorry" (produced with Metro Boomin)
  • "Let's Get It" (produced with DJ Spinz)

Young Thug

  • "Danny Glover"

Future - Honest

  • "Special" (produced with TM88)

P. Reign - Dear America[21]

  • "Chickens" (ft. Waka Flocka Flame)

Gucci Mane - The Return Of Mr. Perfect[22]

  • "Regular"

Future - Monster

  • "Monster" (co-produced with Metro Boomin)
  • "Fuck Up Some Commas" (co-produced with DJ Spinz)
  • "After That ft. Lil Wayne" (co-produced with TM88)
  • "Hardly"
  • "Fetti" (produced with Metro Boomin & TM88)

2 Chainz - FreeBase

  • "Crib In My Closet" (produced with Metro Boomin & TM88)

Young Scooter

  • "Disfunction" (Feat. Future, Young Thug & Juicy J) (produced with Metro Boomin)

Zuse

  • "Loca" (produced with TM88)
  • "Me Nuh Play" (Feat. T.I.) (produced with DJ Spinz)

D-Dash

  • "Dance Like" (produced with TM88 & Metro Boomin)

Waka Flocka Flame

  • "Pussy"

2015

2 Chainz & The Real University - T.R.U. Jack City

  • "Trap House Stalkin" (produced with DJ Spinz)

Jose Guapo - Osama Bin Guapo

  • "Tom Ford"

Gucci Mane - Dinner

  • "Picture Me" (produced with Tarentino)
  • Playing With Your Children" (produced with Tm88)

Young Thug

  • "Red Star"

Travi$ Scott

  • High Fashion (produced with Metro Boomin, Wondagurl, Eestbound and Travi$ Scott)[23][24]
  • "Nothing But Net" (produced with Boi-1da, TM88 and Travi$ Scott)

DJ Esco and Future - 56 Nights

  • "Never Gon Lose" (produced with DY of 808 Mafia)
  • "Purple Coming In"
  • "Diamonds From Africa"
  • "Now"
  • "No Compadre"
  • "Trap Niggas"
  • "56 Nights"

French Montana

  • "Moses" (produced with TM88, DJ Spinz, & K-Major)

Zona Man - No Advance

  • "Mama"
  • "Tabs"
  • "Watch Everybody"

Future - DS2

  • "Groupies" (produced with Sonny Digital and Metro Boomin)
  • "Lil One" (produced with Metro Boomin)
  • "Stick Talk"
  • "Rotation" (produced with Metro Boomin)
  • "Slave Master" (produced with Metro Boomin)
  • "Blow a Bag" (produced with Metro Boomin and Sonny Digital)
  • "Rich $ex" (produced with Metro Boomin and Frank Dukes)
  • "The Percocet & Stripper Joint"
  • "Kno the Meaning"
  • "Fuck Up Some Commas" (produced with DJ Spinz)

Juicy J - 100% Juice[25]

  • "Still"
  • "Real"
  • "Touch The Sky" (co-produced with Sonny Digital, Metro Boomin and Lex Luger)

Young Thug - Slime Season

  • "Rarri"

Young Thug - Slime Season 2

  • "Big Racks (Intro)"
  • "All Over" (produced with Metro Boomin & TM88)

Drake and Future - What a Time to be Alive

  • "Digital Dash" (produced with Metro Boomin)
  • "I'm the Plug"
  • "Jersey" (produced with Metro Boomin)

G-Eazy - When It's Dark Out

  • You Got Me
  • "Order More" (produced with DJ Spinz)
  • "What If"

Jeezy - Church In These Streets

  • "God" (produced with TM88)

Tyga

  • "Death Row Chain" (produced with Illangelo)

Waka Flocka Flame - Flockaveli 1.5

  • "AM 2 PM" (produced with DJ Spinz)
  • "Blue or Red" (produced with Metro Boomin)
  • "Shootin" (produced with TM88)
  • "Short Handed"(produced with TM88)
  • "M.O.N.E.Y"
  • "Birthday"
  • "Feel About Me"(produced with TM88)
  • "Trappin' N Rappin'"
  • "No Lie"
  • "Blood Brother"

August Alsina - This Thing Called Life

  • "Other Side" (produced with Boi-1da)

Young Sizzle - Free Agent 3

  • "Elevate"
  • "Agains the World"
  • "Lauren Hill" (produced with Metro Boomin)
  • "Another Life"
  • "Ain't Shit"

Juicy J - O's To Oscars[26]

  • "Durdy" (produced with Sonny Digital and Metro Boomin)
  • "You and I" (produced with TM88)

Gucci Mane - East Atlanta Santa 2

  • "Ran Wit it" (featuring Chaz Gotti)

Rico Richie - Realest Story Ever Told Vol. 2

  • "50 Pac"
  • "Reload" (featuring Young Dolph)
  • "Menace 2 Society"
  • "Millions"
  • "Poppin Remix"(featuring Chris Brown, French Montana & Meek Mill)
  • "So Raw"
  • "Back & Forth"
  • "Richie Win"
  • "High Pressure Situations

Kanye West - The Life of Pablo

  • "Facts" (produced with Metro Boomin, Kanye West and Charlie Heat)

2016

Landstrip Chip - One of One

  • Print it, Get it (produced with Metro Boomin)

Future - Purple Reign

  • Wicked (produced with Metro Boomin)
  • Perkeys Calling
  • No Charge

Runway Richy - China Cafeteria

  • Drive Thru (produced with Metro Boomin)

Future - EVOL

  • Ain't No Time
  • In Her Mouth
  • Maybach (produced with Metro Boomin)
  • Xanny Family (produced with Metro Boomin)
  • Photo Copied (produced with Metro Boomin)
  • Program

Kanye West - The Life Of Pablo

  • Highlights (produced with Kanye West, Mike Dean, Velous, Plain Pat & Goldstein)
  • Facts (Charlie Heat Version) (produced with Kanye West, Metro Boomin & Charlie Heat)

French Montana - Wave Gods

  • Man Of My City (featuring Big Sean & Travis Scott) (produced with Metro Boomin)

2 Chainz - ColleGrove

  • Dedication (produced with Mike Dean)

Drake - VIEWS

  • Grammys (featuring Future) (produced with 40 / Co-produced by Cardo & Yung Exclusive)

Upcoming

Young Thug

  • "Drown" ft. Travis Scott (produced with Travis Scott, Allen Ritter, Metro Boomin & TM88)

Waka Flocka Flame

  • "Yo' Hoes" (produced with TM88)
  • "Bourdon Streets" ft. Sizzle (produced with Metro Boomin)
  • "One Eyed Shooters" ft. Sizzle
  • "Dropped" ft. Lil Yachty (produced with DJ Spinz)
  • "Mercy Lord" (produced with TM88)
  • "Flowers" ft. Young Thug (produced with TM88)
  • "X for O's" (produced with The Swede)
  • "Tell Him"
  • "Fukk" ft. ManMan Savage
  • "Carnage City" ft. Lizzie (produced with Metro Boomin)

References

  1. ↑ 1.0 1.1 1.2 Interview: SouthSide The Marrack
  2. ↑ 2.0 2.1 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ 3.0 3.1 Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ 4.0 4.1 4.2 Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ 5.0 5.1 Interview with Southside IGetMusic.com
  6. ↑ 6.0 6.1 6.2 Southside music will make us sizzle TheWhatItDo.com
  7. ↑ 7.0 7.1 Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Southside Talks Producing For Jay-Z & Kanye West's "Watch The Throne" HipHopDX
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ 12.0 12.1 Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ “The Illest Motherfucker Alive” – an interview with Southside Respect-Mag.com
  18. ↑ Lex Luger & Southside talk producers, software, and creativity Respect-Mag.com
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.


External links

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