Scott Shephard
| Scott Shephard | |
|---|---|
| Birth name | Scott Christopher Shephard |
| Born | 19 September 1979 |
| Origin | Exeter, South West, England |
| Occupation(s) | Music industry executive |
| Years active | 1999- |
| Associated acts | RMG, Val Young, Mark Morrison, Crooked I |
Scott C Shephard (born 19/09/1979) is a British music industry executive and entrepreneur. He is the President of Global Music Group Europe, the Europe Division of American record label, Global Music Group.[1]
Career
Scott has worked with several recording artists such as dance act De Nada, Hip-Hop icon Warren G and Motown Records recording artist Val Young.
Scott got his start in music working for the U.S. and U.K. divisions of Death Row Records, the rap label once home to Dr. Dre, Tupac Shakur and Snoop Dogg.[2] His work marketing releases such as the Dysfunktional Family (soundtrack), led to him becoming personal publicist for artists on the label including Danny Boy, and Jewell.[3]
In 2003, Scott was introduced to music producer DJ Slip of Comptons Most Wanted, which segued into an involvement with Los Angeles, California based record label IV Life Records and Mafia IV Life car club, founded by Ladell Rowles (a.k.a. Del Dog).[4]
Scott was New Media Manager for Dynasty/C.O.B. Records in 2004, a new imprint launched by rapper Crooked I. Alongside Crooked I, Scott designed, marketed and developed platforms such as Dynasty TV, a digital video show that showcased music and events,[5] and WestcoastDynasty.com, a web community which distributed music including the monumental Hip-Hop Weekly series.[6] Crooked I soon became one of the leading faces emerging from musics ‘Digital Era’ and they're innovative marketing strategies were rewarded when music publication VIBE magazine labelled Crooked I and Jay Electronica as ”Internet Guerrillas" on the cover of their August 2008 issue,[7] with an article discussing the Hip-Hop Weekly series and his approach to marketing on the internet. Crooked I mentioned Scott at the end of his song "The Finale (Week 52)".[8] Crooked I is now signed to Eminem's Shady Records as a member of the American hip hop supergroup Slaughterhouse.[9]
Scott co-founded public relations agency 2SPR in 2006, with friend Peter Stannard. The company represented events and projects from notable clients in the entertainment and sports sectors, including music icons Stevie Wonder and La Toya Jackson, and late South African President Nelson Mandela.[10]
In October 2008, Scott was appointed President of Global Music Group Europe, the Europe Division of New York-based record label, Global Music Group.[11] The company purchased historic hip-hop label Death Row Records for $25 million on June 25, 2008.[12]
Along with Trae Tha Truth and video director PhillyFlyBoy, Scott was the brainchild of one of the biggest music videos of 2012, Trae Tha Truth’s I’m On 2.0.[13] Rappers Big K.R.I.T., Jadakiss, J. Cole. Kendrick Lamar, B.o.B, Tyga, Gudda Gudda, Bun B and English R&B singer Mark Morrison all appeared on the song and in the video, and there were cameos from the likes of Wiz Khalifa, Iggy Azalea, and CeeLo Green. In May 2012 MTV announced the all-star music video was MTV’s Jam of the Week,[14] the song also trended worldwide on Twitter ten minutes after it was released.[15] “after the success of the first one (“I’m On” by Trae Tha Truth), me and Trae had kind of mentioned a possible remix. Then Mark Morrison’s label guy Scott Shephard reached out with interest, and we agreed on shooting not a remix, but a “2.0”, said video director PhillyFlyBoy in an interview with music website DopeRaps.com.[16]
On June 14, 2015, Scott was interviewed by journalist Jamey Beth of BreakawayDaily.com,[17] on the future of the music business in the digital age. He announced that he had launched an umbrella organisation, SC923, consisting of several media brands and an award-winning music consultancy company.
Sources and references
- ↑ Global Music Group
- ↑ Welcome to Death Row Staff
- ↑ Interview With Death Row Records R&B Singer Jewell
- ↑ SoundClick: IV Life Records - LA's #1 Independent Music Label.
- ↑ Crooked I Launches Dynasty TV
- ↑ Hip-Hop Weekly era
- ↑ August 2008 VIBE Magazine Cover
- ↑ Crooked I's "Hip Hop Weekly #52 (The Finale)"
- ↑ Eminem Signs Slaughterhouse
- ↑ MANDELA DAY CONCERT
- ↑ Former Interscope And Warner Bros. Executive Kevin Black Joins Global Music Group
- ↑ Global Music Group Acquires Death Row Assets
- ↑ NEW VIDEO: TRAE THA TRUTH…BIGGEST COLLABO EVER!
- ↑ Trae Tha Truth Rallies J. Cole, Jadakiss And Kendrick Lamar For All-Star ‘I’m On 2.0’ Video
- ↑ Trae Tha Truth Explains How Star-Studded “I’m On 2.0″ Came To Life
- ↑ DopeRaps.com Interview With Video Director Philly Fly Boy
- ↑ Breakaway Daily Interview with Music Mogul Scott Shephard
