Samata Angel

File:Samata Pattinson Oscars 2015.JPG

Samata Pattinson, Oscars 2015

Samata Pattinson, also known as Samata Angel, is a British-born Ghanaian fashion designer, author and journalist. Best known for her fashion journalism with the Guardian, Vogue, Suzy Amis Cameron's Red Carpet Green Dress campaign and as a womenswear designer, her work has been covered by BBC Radio 1Xtra, Essence, ITV's Lorraine Kelly This Morning Show and Red Magazine.

Early life and Education

Born Samata Abudulai on 23 January in Cambridge, Cambridgeshire, Pattinson is the middle daughter of Ghanaian parents, her paternal grandfather was the tribal Chief Yo Naa Abdulai III of the Dagomba people. Pattinson attended Perse School For Girls Secondary School and Sixth Form College (returning in 2013 to join speakers Sir Gregory Winter and Dr. Harren Jhoti). Eight months after starting an undergraduate degree in Therapeutic Radiography at City University, Pattinson switched degrees to study Economics, Finance and Management at QMUL.

Fashion career

Pattinson began her fashion career as a PR Director for exclusive Kings Road boutique Elival and a self-taught (autodidact designer). In 2005 Pattinson launched Samata's Muse (now Samata) working with Ken Livingstone on the Festival of Youth Arts Fashion in Piccadilly Circus, going on to become the first British female to show during Nolcha Fashion Week, New York.

While designing under 'Samata's Muse' womenswear clothing label, the brand was worn by Dawn Angeliqué Richard, Alesha Dixon and Jennifer Lopez. Pattinson has been invited to Number 10 Downing Street by both Gordon Brown and the Cameron administration for her work in the fashion industry.

On 13 February 201, Pattinson was announced as the winner of Suzy Amis Cameron's Red Carpet Green Dress contest, an international design initiative to create designs made of sustainable for the Oscars' red carpet. Pattinson was later named Global Campaign Director of the initiative going on to direct campaigns with Gina Rodriguez, Jake McDorman, Naomie Harris, Olga Kurylenko, Kellan Lutz and Missi Pyle as talent, working with Ekocycle and Vivienne Westwood. Pattinson presents at the Red Carpet Green Dress Pre-Oscar celebrations in Hollywood each year.

Fashion journalism and broadcasting

From 2007 and until its closure, Pattinson was Fashion Editor of The Talent Magazine presenting at the Channel 4 Magazine Launch, styling actor Nicholas Holt for the first cover issue. Pattinson's journalism work extends to articles for Guardian, Vuelio, Fashion Capital and Vogue UK most notably on the subject of sustainable fashion and fashion enterprise. Her London Fashion Week coverage coined the phrase 'Eco-Ghosting'. Pattinson's interviewees include Suzy Amis Cameron,Missi Pyle, Dame Vivienne Westwood, Georgina Chapman, Keren Craig, J W Anderson, Christopher Bailey and Paul Costelloe. Pattinson has been interviewed by Berkeley College and Radio 1 Xtra DJ Gemma Cairney for the Brits 'Gossip and Fashion Friday' section.

Published Work

After signing a publishing deal with Bloomsbury Publishing the Fashion Designer's Resource Book was published by Bloomsbury in Feb 2013. Pattinson has been interviewed by the U.S Department of State Bureau of International Information Programs, ELLE and InStyle about her book. Pattinson's first fiction manuscript, a young adult dystopian, is currently under edit.

Public Speaking

Pattinson has joined Levi Roots, Baroness Scotland, Ruth Badger at the ODEON Leicester Square as a speaker. On 28 March 2011 Pattinson was one of three invited to the launch of StartUp Britain addressing PM David Cameron, George Osbourne, Peter Jones, Doug Richard, Vince Cable and an audience of MPs, entrepreneurs and media.

Pattinson works as a guest lecturer and has spoken at conferences and fashion colleges such as SXSW Eco, Central St Martins, London College of Fashion, Berkeley, Ravensbourne and Fashion Institute of Technology.

Pattinson used to write poetry and in 2006 was invited to perform spoken word at the Tate Modern for the Surrealism and Minimalism Festival.

Philanthropy

In 2006 Pattinson recorded a spoken word charity single for music project entitled Enfants Soldats, her spoken-word piece entitled 'My Right to Be a Child' raised awareness about child soldiers.

In December 2007 Pattinson organised a fashion show as part of a fundraising concert in Freetown, Sierra Leone for a public sanitation project, she worked with SWAY and Dawn Richards and WFP inititiave CatWALK the World.

In September 2009 Pattinson designed costumes for the ITV News team as part of the 'Newsroom's Got Talent' fundraiser benefitting Leonard Cheshire Disability and Helen & Douglas House Hospice for Children and Young Adults. The designer exclusively dressed the likes of Romilly Weeks, Steve Scott (journalist) and Katie Derham for a Grease tribute' performance in addition to donating a gown.

A keen Philanthropist Pattinson raises funds for America's soon-to-be first plant-based school, MUSE School CA, founded by Suzy Amis Cameron and James Cameron and is an advocate for international organisation Women for Women.

Associated Organisations and Honours

• Peter Jones' Make Your Mark Campaign (Ambassador)
• Global Entrepreneurship Week^[38] (Ambassador for UK and Ghana)
• Transathlantic Network 2020, a British Council initiative (Selected Member)
• Courvoisier's Future 500 [1](Ambassador)
• Red Magazine Top 20 Under 30 and One to Watch
• Black Women in Europe PowerList 2010 (Selected Member)
• SpecSavers Everywoman in Retail (Finalist)

Pattinson is one of Ghana's promiment fashion industry members and was amongst a select group invited by High Commissioner His Excellency Professor Kwaku Danso-Boafo to attend the Screen Nation 'Sons and Daughters of Ghana' at the Ghanaian High Commission. Pattinson judged the Top Model Of Colour finale in The Gambia meeting President of The Gambia, Yahya AJJ Jammeh.

Personal life

In 2013 Pattinson married Jonathan Pattinson.