Patanjali Ayurved

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Patanjali Ayurved
Private
Industry Consumer goods
Founded 2006
Founder Acharya Balkrishna
Baba Ramdev
Headquarters Haridwar, Uttarakhand, India
Area served
 India
Key people
 Acharya Balkrishna (Founder and MD)
Products Foods, beverages, cleaning agents and personal care products
Revenue Increase ₹5,000 crore (US$740 million) (2015-16)
Number of employees
 200,000 (2011–12)[1]
Slogan Prakriti ka ashirwad
Website www.patanjaliayurved.net
patanjaliayurved.org

Patanjali Ayurved Limited is an Indian FMCG company. Located in the industrial area of Haridwar, the company manufactures mineral and herbal products.[2] [3] According to CLSA and HSBC, Patanjali is the fastest growing fast-moving consumer company in India. It is valued at ₹13,000 crore (US$1.9 billion) and some predict revenues of ₹5,000 crore (US$740 million) for the fiscal 2015–16.[4][5][6]

History

Acharya Balkrishna established Patanjali Ayurved Limited in 2006 along with Baba Ramdev with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom.[7][8][9]

Revenues

Patanjali Ayurveda's annual turnover for the year 2014-15 increased to ₹2,500 crore (US$370 million) as compared to previous turnovers of ₹1,200 crore (US$180 million) (2013–14), ₹850 crore (US$130 million) (2012-13) and ₹450 crore (US$67 million) (2011–12).[10][11][12][13][14] Future Group which has tied up with Patanjali sells about ₹30 crore (US$4.5 million) worth of Patanjali products every month.[15] [16]

Production

Patanjali Food and Herbal Park at Haridwar is the main production facility operated by Patanjali Ayurved.[17] The company plans to establish further units in India and in Nepal.[18][19]

In 2016, the Patanjali Food and Herbal Park was given a full-time security cover of 35 armed Central Industrial Security Force (CISF) commandos.[20][21][22] The park will be the eighth private institute in India to be guarded by CISF paramilitary forces.[22] Baba Ramdev is himself a "Z" category protectee of central paramilitary forces[22]

Products

Patanjali Ayurved produces products in the categories of personal care and food.[23][24] The company manufactures 444 products including 45 types of cosmetic products and 30 types of food products. According to Patanjali, all the products manufactured by Patanjali are made from Ayurveda and natural components[25][26][27] Patanjali products are cheaper than alternatives in the market due to lesser production and marketing costs.[28][29] Patanajali has also launched beauty and baby products.[30] Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis.[31][32][33]

Patanajali launched instant noodles on 15 November 2015.[34][35][36] Food Safety and Standards Authority of India slapped a notice on the company as neither Patanjali nor Aayush, which are the two brand names under which Patanjali got licenses, have got any approval for manufacturing instant noodles.[37][38][39][40]

Sales and distribution

Patanjali Ayurved sells through nearly 4,700 retail outlets as of May 2016.[27][41] Patanjali also sells its products online and is planning to open outlets at railway stations and airports.[42] Patanjali Ayurveda has tied up with Pittie Group and Kishore Biyani's Future Group on 9 October 2015.[27] As per the tie-up with Future Group, all the consumer products of Patanjali will be available for the direct sale in Future Group outlets.[43][44][45] Patanjali Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels.[27][46] Defense organization DRDO entered into licensing agreements with Patanjali Ayurveda for transfer of technology.[47][48] [49] Patanjali Ayurved, co-founded by yoga guru Ramdev, is targeting Rs 10,000-crore revenue in 2016-17, after sales grew 150 per cent in the previous financial year to Rs 5,000 crore.[50]

See also

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ [1] "Patanjali Ayurved injects new life into herbal market, helps rivals sell more personal care products" The Economics Time
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ [2] "The Patanjali effect" Business-Standard
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ http://www.india.com/news/india/patanjali-ayurved-doubles-its-profit-in-one-year-set-to-catch-up-with-rivals-1051546/ Patanjali Ayurved doubles its profit in one year; set to catch up with rivals
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.[dead link]
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ 22.0 22.1 22.2 Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ 27.0 27.1 27.2 27.3 Lua error in package.lua at line 80: module 'strict' not found.
  28. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  29. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  30. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  31. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  32. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  33. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  34. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  35. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  36. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  37. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  38. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  39. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  40. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  41. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  42. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  43. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  44. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  45. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  46. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  47. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ [3] "Patanjali Ayurved to invest Rs 1,150 crores, eyes doubling revenue" The Hindu
  50. ↑ http://www.business-standard.com/article/companies/baba-ramdev-s-patanjali-aims-to-double-its-revenue-to-rs-10-000-cr-in-2016-17-116042700061_1.html
  51. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  52. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  53. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  54. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  55. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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