Max Volume

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File:Max Volume.jpg
Max Volume playing his Dobro. 2012

Max Volume is an American musician, radio personality and voice-over artist. Volume is a Northern Nevada disc jockey, and is also a studio producer/engineer, as well as being a guitarist and solo acoustic artist. Either solo or with The Max Volume Band, he has opened shows for Aerosmith, Y&T, UFO, Thin Lizzy, Dave Mason, Lacy J. Dalton, Pat Travers, Les Dudek, Steve Morse, Mickey Thomas, Foghat, Edgar Winter, Reo Speedwagon, Frank Hannon of Tesla, and many others. For three consecutive years (1989–91) Volume was voted "Best Ears In America" by industry publication Friday Morning Quarterback (FMQB). In 2001, Volume was inducted into the Nevada Broadcasters Association Hall of Fame. Volume is the Afternoon Drive DJ, Mondays through Fridays on Reno, Nevada Classic rock station KOZZ.

Born Glenn Bailey, Volume was raised in Glendale, California. He graduated from Crescenta Valley High School in La Crescenta California. Volume earned his associate degree from Truckee Meadows Community College in 2006. He developed an interest in music at an early age after receiving a guitar from his aunt Christine at age nine. He soon began teaching himself to play. By age 12 Volume was performing and recording. His father, Ralph, the Chief Deputy Coroner of Los Angeles County, did not support his musical aspirations, due to the amount of dead young guitar players in the L.A. County Morgue. His mother Joni was the International President of Sweet Adelines International and often bought him song books with guitar tablature, in which he studied his heroes Jimmy Page, Pete Townshend and Neil Young.

Radio career

Volume moved to Reno in 1979, and began working at Eucalyptus Records & Tapes. It was there he met Michael Schivo and worked as a stage hand for High Sierra Concerts and Michael Schivo Presents. June 1980 After meeting Bill Graham, February 1981 he worked for many years as a stage hand for Bill Graham Presents, eventually becoming voice talent for the Reno Concert Market Commercials. He has played with Chuck Ruff, the band Ledfoot, and Terraplane. In the late Fall of 1981, he took an internship at the Reno, Nevada radio station KOZZ, while attending Truckee Meadows Community College. KOZZ Program Director, Daniel Cook, made him on-air talent. In March 1982, after discovering the phrase was displayed on the face of everybody’s radio dial, Bailey adopted the on-air moniker "Max Volume". Volume would eventually earn a 48 share in the coveted 18-49 demographic. source: Spring Arbitron 1983

In 1987, Volume met Whitesnake’s David Coverdale, who mentored him on the business aspects of the music industry. Volume became involved with the Whitesnake album “Slip of the Tongue” and the Coverdale/Page project, where he met Led Zeppelin’s Jimmy Page. Page inspired Volume to explore different guitar tunings and modalities.

While raising his son Johnny, he continued his radio career as Program Director at KRZQ; Programming Assistant at KRXQ and Program Director of KZAK. He helped launch KDOT, and became Music Director for Lotus Communications Corporation. He has been an on air at KOZZ "Reno's Classic Rock" since 1996, and also is the webmaster for kdot.com & kozzradio.com. He launched the Max Volume Band in 2007.

Controversy

In the late 1980s, Volume supported the band, Judas Priest, when they were sued by a Reno attorney, representing the families of two Sparks, Nevada, men who committed suicide after a day of drinking, smoking pot, and listening to Judas Priest’s music. Volume became the target of hate groups, fueled by media coverage of the suit, receiving on-air death threats and harassment.

Discography

  • 1983 Psycho Betty BBQ (Dancing Soda Songs). Solo Acoustic
  • 2001 Written in Stone (Tadzhiq Music Group). Solo Acoustic
  • 2004 MV (Tadzhiq Music Group). Solo Acoustic
  • 2006 Live Volume (Tadzhiq Music Group). Solo Acoustic
  • 2007 Illuminaughty (Tadzhiq Music Group). Max Volume Band: Widgeon Holland, Chuck Ruff (of The Edgar Winter Group, and Sammy Hagar), John Gaddis, Max Volume
  • 2009 Live8 (Tadzhiq Music Group). Max Volume Band: Lenny Supera, John Gaddis, Greg Sample, Max Volume
  • 2011 Max Volume (Tadzhiq Music Group). Max Volume Band: Troy Mowat ( of 7 Seconds), Billy Allen, Max Volume

Television and film

For fifteen years Volume was the Reno market voice-over for concert producers Bill Graham Presents. He has been the television voice on commercials for Carson Harley Davidson, Bizarre Guitar and the Songwriters and Performance Institute.

Volume wrote and performed all the songs in the campus safety advocacy film, Take Back The Night, created by independent filmmaker Jack Sutton, in conjunction with the Bring Bri Justice Foundation and in accordance with the University of Nevada Police Department.

Volume wrote and performed three tracks ("Reno, Nevada", "Long Road to Nowhere" and "Baby's Got Ink") in the Myrton Running Wolf critically acclaimed short film Jarin. The independent film screened at The New York Film Festival and the Sundance Film Festival.

Volume's "Long Road To Nowhere" from 2007's Illuminaughty cd is featured in the Galaxie 500 Films Nowhere Nevada, in which Volume also plays the role of "K".

References

External links

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