Mahindra Two Wheelers

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Mahindra Two Wheelers
Private
Traded as BSE500520
Industry Automotive
Headquarters Pune, India
Area served
Worldwide
Products Scooters, Motorcycles
Parent Mahindra & Mahindra Limited
Website mahindra2wheelers.com

Mahindra Two Wheelers Limited (MTWL) is a group venture owned by Mahindra & Mahindra Limited (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra Limited acquired the business assets of Kinetic Motor Company Limited.[1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design.

Facilities

The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.

Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested 100 crore (US$15 million) to make it functional.[2]

The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.[citation needed]

Products

Mahindra Two Wheelers currently has 5 scooters:

Mahindra Group, is foraying into the 110cc scooter segment with Gutso.[4] Mahindra Two Wheelers sells 13,445 units during December 2014 – indtoday.com [5]

Awards

  • Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.[6]
  • Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[7]
  • Mahindra Rodeo won the Best Website Award - Automotive at Campaign India’s Digital Media Awards.[8]
  • Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[9]

References

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  4. Mahindra forays into 110cc scooter segment with Gusto
  5. http://www.indtoday.com/mahindra-two-wheelers-sells-13445-units-december-2014-indtoday-com/
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  9. Shamim Khan steers the New Mahindra Rodeo RZ to victory. Mahindra2wheelers.com.

External links