KQMV

KQMV

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City of license	Bellevue, Washington
Broadcast area	Seattle-Tacoma, Washington
Branding	MOViN 92.5
Slogan	All The Hits!
Frequency	92.5 MHz FM (also on HD Radio) 92.5-3 FM-"Saigon Radio"
First air date	November 1964 (as KFKF-FM)
Format	CHR
ERP	60,000 watts
HAAT	698 meters
Class	C
Facility ID	4630
Callsign meaning	KQ MoVin'
Former callsigns	KFKF (1964) KBES (1975) KZAM-FM (1975-1983) KLSY (1983-2006)
Owner	Hubbard Broadcasting, Inc. (Seattle FCC License Sub, LLC)
Sister stations	KLCK-FM, KIXI, KRWM, KKNW
Webcast	Listen Live
Website	movin925.com

KQMV (92.5 FM), known as "MOViN 92.5," is a Rhythmic-leaning CHR radio station serving the Puget Sound area. The Hubbard Broadcasting, Inc. outlet operates at 92.5 MHz with an ERP of 60,000 watts and its community of license is Bellevue, Washington. Its transmitter is located near Issaquah, Washington on Tiger Mountain, with studios located at Newport Corporate Center in Bellevue.

History

KQMV signed on the air in November 1964 as KFKF-FM (and later became KBES). It flipped to Progressive Rock KZAM-FM in April 1975. The format was changed again on July 18, 1983 to Adult Contemporary as KLSY (92.5 KLSY). The station was challenged numerous times when various stations flipped to Adult Contemporary in the mid-1980s, as it was the most popular format at the time. It became the sister station of KRWM in the 1990s, which, like KLSY, also airs an adult contemporary format. From 1988 to 2004, it was home to "Murdock, Hunter and Alice", a popular live and local morning show. On February 1, 2002, at 9 AM, the station altered its format to Adult Top 40 and moniker to Mix 92-5, but retained the KLSY calls.

Ratings for "Mix" were never spectacular, most likely due to adult contemporary sister station KRWM musically overlapping "Mix", as well as morning drive time ratings failing after the departure of "MH&A" (they were replaced by Mitch Elliot and Lisa Foster, although Foster left the station in 2006).

On May 1, 2006, at 11 AM, "Mix" signed off with "Closing Time" by Semisonic. The station began stunting with songs with a "goodbye" or "farewell" theme, as well as playing slogans from various radio stations around the country (i.e. "The Best Songs of the 70s, 80s, 90s, and Today). At Noon, the station flipped to Rhythmic AC as "MOViN 92.5". This gave Seattle its first adult-targeted Rhythmic station in four years since the demise of KBTB (now KJR-FM) in 2002 (this format also aired on KBKS from 1996–1997). KQMV's first song as "MOViN" was The C+C Music Factory's "Gonna Make You Sweat (Everybody Dance Now)". This is the first station that has used the "MOViN" branding, as being consulted by Alan Burns & Associates. KLSY changed call letters to KQMV on May 8, 2006, to match the new branding. Unlike KBKS' AC-leaning direction and KBTB's Rhythmic Oldies approach, KQMV featured a mix of Rhythmic Pop/Dance currents, Old School Hip Hop and R&B, and Disco and Classic Dance hits in an Adult Top 40-like presentation, usually targets 25-44 females and positions itself between Rhythmic Top 40 KUBE, the aforementioned now-CHR KBKS, and non-commercial Dance Top 40 station KNHC (aka C-89.5). Over the years, KQMV slowly dropped most disco tracks and began emphasizing more currents and old-school Hip Hop, R&B, and Dance tracks from artists like Prince, Destiny's Child, and Janet Jackson.

Beginning in September 2009, the station began tightening its playlist by dropping most old-school tracks, and shifted towards an Adult-oriented Rhythmic CHR format, though not explicitly a Rhythmic AC like it had been. The amount of currents was heavily increased, though the station did retain some old-school (usually playing about 6 old-school songs per hour).

As of November 18, 2010, KQMV completed its shift towards a conventional Rhythmic Contemporary direction with emphasis on current Rhythmic Pop/R&B hits. As a result of this shift, KQMV was added to the Mediabase Rhythmic panel. The change occurred because of the continued fading of rhythmic adult contemporary stations and the Rhythmic contemporary format claiming more of a niche in the market. As of November 2010, Mediabase added KQMV to the contemporary hit radio panel and currently rivals KBKS and KUBE. On the BDS overall Top 40/CHR panel, KQMV did not contribute its playlist to BDS' monitored chart until 2012 (it also contributes to the Dance/Mix Show Airplay chart) because of their Rhythmic-heavy playlist and avoids playing any Mainstream Pop/Rock crossovers to avoid overlapping with Modern AC sister KLCK.

In November 2013, Sandusky Radio sold its radio holdings in Seattle and Phoenix, Arizona to Hubbard Broadcasting, Inc.

Airstaff

KQMV added on-air DJs during the Fall of 2006. The current lineup includes Brooke Fox and Jubal Flagg (formerly of KBKS) in Mornings, Justin (formerly of KFNK, now KKBW) in middays, Mason in Afternoons, Kel during nights, Music Director Ricky in overnights, and Gabe and Cooper on weekends. MOViN Mixers include DJ Mack Long, DJ Henski, DJ Kutt and DJ Marty Mar.

HD radio

• KQMV-HD1 carries the analog format ("MOViN 92.5") from the standard 92.5 FM frequency.
• 92.5-HD2 is currently silent, while
• 92.5-HD3 carries Vietnamese programming known as "Saigon Radio."

External links

• MOViN 92.5
• Article on Sandusky's decision to ditch KLSY's Adult Top 40 format for Rhythmic AC
• Query the FCC's FM station database for KQMV
• Radio-Locator information on KQMV
• Query Nielsen Audio's FM station database for KQMV