Industry Baby

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"Industry Baby"
Single cover
Single by Lil Nas X and Jack Harlow
from the album Montero
Released July 23, 2021 (2021-07-23)
Recorded August 2020
Genre
Length 3:32
Label Columbia
Songwriter(s)
Producer(s)
Lil Nas X singles chronology
"Sun Goes Down"
(2021)		 "Industry Baby"
(2021)		 "Thats What I Want"
(2021)
{{{This album}}}
Music video
"Industry Baby" on YouTube

"Industry Baby" (stylized in all caps) is a song by American rappers Lil Nas X and Jack Harlow, released on July 23, 2021, through Columbia Records.[2] The song features co-production by American rapper and record producer Kanye West and production duo Take a Daytrip. It is the third single from Lil Nas X's debut studio album, Montero (2021),[3][4] following up the international success of lead single "Montero (Call Me by Your Name)". The song debuted at number 2 on the Billboard Hot 100 for the week of August 7, 2021, and became Lil Nas X's third and Harlow's first number-one single on the chart on the week of October 23, 2021 after a massive gain in digital sales.[5] On October 9, 2021, an extended version was released that features a short verse from Lil Nas X during the outro.[6] The song received a nomination for Best Melodic Rap Performance at the 64th Annual Grammy Awards.

Background and release

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Main article: Satan Shoes

In March 2021, Nike, Inc. filed a lawsuit against the art collective MSCHF, who designed the Satan Shoes as promotion for Lil Nas X's song, "Montero (Call Me by Your Name)".[7] The case was settled in April,[8] though on July 16, Lil Nas X posted a video on TikTok claiming that he had an upcoming court hearing regarding it on July 19.[9] The date of this supposed court hearing, however, turned out to be the release date of the teaser for "Industry Baby" in the form of a skit parodying the lawsuit, with him ostensibly appearing on trial for the Satan Shoes, but quickly shifting focus towards his sexuality.[9][10][11] The teaser was accompanied by a website.[12]

In late June, a demo version of the song with slightly different instrumentals was leaked online.[13] The demo version included no features.[citation needed]

Ahead of the song's release, Lil Nas X shared a letter addressed to his 20-year-old self noting that the song is one "for us". Among other things, he writes of his stagnation during the COVID-19 pandemic, ostracization due to his sexuality, and staying strong in the face of adversity to witness his future success.[14]

Alongside the release of the song and music video on July 23, 2021, Lil Nas X also partnered with the non-profit organization The Bail Project through the Bail X Fund, raising money with the goal of ending cash bail in the United States in mind.[15]

Composition

Clash described the song "as a bubbling piece of pop-edged rap".[16] Billboard described the song as an "expertly crafted rap anthem".[17] The song is written in the key of E-flat minor with a tempo of 150 BPM with a time signature of 4/4 in common time, using a iv-V-i chord progression.[18][unreliable source?] It was originally planned to feature a guest appearance from Nicki Minaj; however, Lil Nas X did not receive a response from her.[19]

Accolades

Awards and nominations for "Industry Baby"
Year Organization Award Result Ref(s)
2021 MTV Video Music Award Song of Summer Nominated [20]
UK Music Video Award Best Pop Video – International Won [21]
Best Choreography in a Video Nominated [22]
MTV Europe Music Award Best Collaboration Nominated [23]
2022 Grammy Award Best Melodic Rap Performance Nominated [24]
MTV Video Music Award Video of the Year Nominated [25]
Best Collaboration Won
Best Direction Nominated
Best Art Direction Won
Best Choreography Nominated
Best Visual Effects Won
American Music Award Collaboration of the Year Nominated [26]
Favorite Music Video Nominated
Favorite Hip-Hop Song Nominated
2023 iHeartRadio Music Awards Song of the Year Nominated [27]
Best Collaboration Nominated

Music videos

"Industry Baby (Prelude)"

The trailer video for "Industry Baby" was released on July 19, 2021 on YouTube. The story was written by Lil Nas X, and he also plays all the main roles in the video (judge, attorney, prosecutor, himself, as well as an audience member).[28]

The video is a fake "Nike vs. Lil Nas X" trial taking place in the Supreme Court, in reference to the Satan Shoes Court case. It starts with Lil Nas X's attorney saying that his client has "nothing to do with this", before the prosecution passes around one of the Satan Shoes while asking the singer about his sexuality. Lil Nas X starts to counter that his sexuality has nothing to do with the case, before admitting that he is gay. The judge then proceeds to sentence him to 5 years in Montero State Prison[29] - a fictional prison named after the singer's real name, Montero Hill.

"Industry Baby"

The music video for the song "Industry Baby" was uploaded on July 23, 2021 on Lil Nas X's YouTube channel through Vevo, and as of May 9, 2022, it had more than 341 million views (341,095,155).[30] It was directed by Christian Breslauer and produced by Andrew Lerios, based on a story by Lil Nas X. Other credits include Luis Caraza as the video editor and Bryson Pintard as the art director. The video starred Lil Nas X, Jack Harlow, Colton Haynes as head of security and Vanessa Buchholz as a prison guard. Jason Momoa lookalike Phil Brandt is also visible in the prison yard. The dancing was choreographed by Sean Bankhead.[31] According to the video credits, it also incorporated 20 dancers, 9 "prison guards" and 29 "prisoners".[32]

The video starts with Lil Nas X being incarcerated in the Montero State Prison, 3 months after being sentenced in the prelude video. He is seen polishing his musical awards, walking around the prison and lifting weights in the courtyard, surrounded by the other inmates wearing bright pink uniforms. Jack Harlow brings a "Book of Montero" to Lil Nas X which contains a hammer, and the singer uses it to dig a tunnel in his cell wall. He manages to knock out a security guard, who is distracted by the "Montero (Call Me by Your Name)" music video playing on his phone, and pushes a button to open all the prison cells. The video switches to Harlow, who walks calmly through the prison as all the inmates escape. The video ends with the inmates leaving the prison aboard a prison bus, driven by Harlow and with Lil Nas X sitting on its roof, the prison in flames behind them.[33]

The video pays homage to the 1994 film The Shawshank Redemption and the 1979 film Escape from Alcatraz.[34]

"Industry Baby (Uncensored Video)"

Five days later, on July 28, 2021, Lil Nas X trolled fans by releasing the "uncensored" version of his "Industry Baby" music video.[35] The title refers to the censoring of the naked shower dancing scene from the original. This version starts the same as the original, but when the shower head is shown just before the dance starts, the video appears to buffer, showing a spinning circle. The video stays this way for the remaining duration of the music video, never actually showing the rest of the video or uncensoring the censored scene.[36]

Track listings

  • Digital download and streaming[37]
  1. "Industry Baby" – 3:32
  • Digital download and streaming – 2.0[38]
  1. "Industry Baby" – 3:32
  2. "Industry Baby" (Extended) – 3:47

Credits and personnel

Credits adapted from Tidal.[39]

  • Lil Nas X – vocals
  • Jack Harlow – vocals
  • Take a Daytrip – production, vocal production
  • Denzel Baptiste – recording engineering
  • Kanye West – production, horns
  • Nick Lee – co-production, trombone
  • Roy Lenzo – recording engineering
  • David Dickenson – recording assistant
  • Drew Sliger – recording assistant, miscellaneous producer
  • Raul Cubina – programming
  • Mervin Hernandez – recording assistant
  • Eric Lagg – mastering
  • Patrizio "Teezio" Pigliapoco – mixing
  • Ryan Svendsen – trumpet
  • Blunt Action – cover art

Charts

Certifications

Certifications for "Industry Baby"
Region Certification Sales/shipments
Australia (ARIA)[142] 7× Platinum 490,000
Belgium (BEA)[143] Platinum 30,000
Brazil (ABPD)[144] 3× Diamond Expression error: Missing operand for *.
Canada (Music Canada)[145] 7× Platinum 70,000
Denmark (IFPI Denmark)[146] Platinum 0
France (SNEP)[147] Diamond 400,000
Germany (BVMI)[148] Gold 150,000
Italy (FIMI)[149] 2× Platinum 60,000
Mexico (AMPROFON)[150] Platinum 60,000
New Zealand (RMNZ)[151] 2× Platinum 30,000
Norway (IFPI Norway)[152] Platinum 10,000
Poland (ZPAV)[153] 2× Platinum 40,000
Portugal (AFP)[154] 4× Platinum 80,000
Spain (PROMUSICAE)[155] Platinum 40,000
Switzerland (IFPI Switzerland)[156] 2× Platinum 60,000
United Kingdom (BPI)[157] Platinum 600,000
United States (RIAA)[158] 6× Platinum 6,000,000
Streaming
Greece (IFPI Greece)[159] 2× Platinum 12,000
Sweden (GLF)[160] Platinum 0

xunspecified figures based on certification alone
double-daggersales/streaming figures based on certification alone

Release history

Release dates and formats for "Industry Baby"
Region Date Format(s) Version Label Ref.
Various July 23, 2021
Original Columbia [37]
United States August 3, 2021 Contemporary hit radio [161]
Rhythmic contemporary radio [162]
Urban contemporary radio [163]
Various October 9, 2021
  • Digital download
  • streaming
 "2.0" [38]

See also

References

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  40. ↑ "Australian-charts.com – Lil Nas X & Jack Harlow – Industry Baby". ARIA Top 50 Singles.
  41. ↑ "Austriancharts.at – Lil Nas X & Jack Harlow – Industry Baby" (in German). Ö3 Austria Top 40.
  42. ↑ "Ultratop.be – Lil Nas X & Jack Harlow – Industry Baby" (in Dutch). Ultratop 50.
  43. ↑ "Ultratop.be – Lil Nas X & Jack Harlow – Industry Baby" (in French). Ultratop 50.
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  46. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=1237 "Lil Nas X – Chart history" Billboard Canada AC for Lil Nas X.
  47. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=1239 "Lil Nas X – Chart history" Billboard Canada CHR/Top 40 for Lil Nas X.
  48. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=1242 "Lil Nas X – Chart history" Billboard Canada Hot AC for Lil Nas X.
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  58. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  59. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége.
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  84. ↑ "Swisscharts.com – Lil Nas X & Jack Harlow – Industry Baby". Swiss Singles Chart.
  85. ↑ "Archive Chart: 20210924" UK Singles Chart.
  86. ↑ "Archive Chart: 20210827" UK R&B Chart. Retrieved August 27, 2021.
  87. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=379 "Lil Nas X – Chart history" Billboard Hot 100 for Lil Nas X.
  88. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=343 "Lil Nas X – Chart history" Billboard Adult Pop Songs for Lil Nas X.
  89. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=348 "Lil Nas X – Chart history" Billboard Dance/Mix Show Airplay for Lil Nas X.
  90. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=367 "Lil Nas X – Chart history" Billboard Hot R&B/Hip-Hop Songs for Lil Nas X.
  91. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=381 "Lil Nas X – Chart history" Billboard Pop Songs for Lil Nas X.
  92. ↑ Illegal name entered Lil Nas X/Lil+Nas+X/chart?f=378 "Lil Nas X – Chart history" Billboard Rhythmic Songs for Lil Nas X.
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  146. ↑ Lua error in package.lua at line 80: module 'strict' not found. Click on næste to go to page 11014 if certification from official website
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  148. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  149. ↑ Lua error in package.lua at line 80: module 'strict' not found. Select Online in the field Sezione. Enter Lil Nas X & Jack Harlow in the field Filtra. Select 2022 in the field Anno. The certification will load automatically
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  155. ↑ Lua error in package.lua at line 80: module 'strict' not found. Select the "Chart", enter 2021 in the field "Year". Select '' in the field "Semana". Click on "Search Charts"
  156. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  157. ↑ Lua error in package.lua at line 80: module 'strict' not found. Enter Industry Baby in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Platinum in the field By Award. Click Search
  158. ↑ Lua error in package.lua at line 80: module 'strict' not found. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
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  162. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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