Daim bar
A small Daim wrapper
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| Product type | Confectionery |
|---|---|
| Owner | Mondelēz International (1990) |
| Country | Sweden, Norway, Finland |
| Introduced | 1953 |
| Related brands | List of Kraft brands |
| Markets | Worldwide |
| Previous owners | <templatestyles src="Plainlist/styles.css"/> |
| Website | mondelezinternational.com |
The Daim bar (Dajm in Scandinavia and Finland until 1990, and Dime in the UK and Ireland until 2005) is a crunchy almond butter bar covered in milk chocolate. The brand was purchased by Kraft Foods in 1993, however ownership is now held by Mondelēz International[1] following Kraft's confectionery division name rebranding. Daim originated in Sweden and Norway in 1953, produced by Marabou and Freia respectively.
Daim was created after research into a similar product produced by the American company Heath. Marabou's vice president, Lars Anderfelt, asked to license the Heath product in the early 1950s. Heath refused, but gave a list of the ingredients to Anderfeldt. It was tested in Stockholm in 1952 with great success and launched nationally in Sweden[2] and Norway 1953, in Finland in 1963 and Denmark in 1971.
In 2007, a 'Limited Edition Cappuccino' Daim bar was released. A limited edition forest fruit bar has also been released, as well as Gingerbread (Pepparkaka) Daim, Coke Daim, White chocolate Daim, Dark chocolate Daim, Blueberry Daim, Lemon-orange Daim and Mint Daim.[citation needed] Daim bars imported from Sweden (manufactured in Upplands Väsby) have been sold in IKEA stores in many countries.[citation needed]
A mid-1990s television commercial campaign for the chocolate bar in the United Kingdom featured the comedian Harry Enfield.
References
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<references />, or <references group="..." />External links
- Daim bar at Marabou's website (Swedish)
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