Celkon

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Celkon
Private
Industry Telecommunications, Consumer Electronics
Founded 2009
Headquarters Hyderabad, Telangana, India
Area served
 Worldwide
Key people
 Y Guru(Chairman)
Products Mobile Phones, Smartphones, Tablets
Revenue Increase ₹9.25 billion (US$140 million)
Slogan Rule The change
Website www.celkonmobiles.com

Celkon is a mobile phone manufacturing company in India based in Hyderabad. It is involved in the development of mobile phones, Tablet PCs, and wireless technologies. Currently the Managing Director of Celkon Mobiles is Y.Guru[1][2]

Celkon is India's sixth-largest mobile handsets company. Initially its mobiles and tablet PCs was assembled in Taiwan and China.[3] Later the company established its own state of the art manufacturing facility in the Telangana state of India.[4]

Products

The company currently manufactures dual-sim smart phones, feature phones and tablet pc. Products are backed by dedicated in-house research and design team located in India and supported by global operation center located in Shenzhen, China. Celkon smartphone has Microsoft and Android as its OS partners and MediaTek , Qualcomm and Spreadtrum as its technology partners. The display screen of the feature phones range from 1.8inches to 2.8inches. Similarly Celkon smartphones have touch displays ranging from 3.5 inches to 5.5inches. Smart phones are categorized into two series CAMPUS and high end series MILLENNIA.

Manufacturing

Initially the company started manufacturing and assembling its products in Taiwan and China. With governments “Make in India” initiative, Celkon found an opportunity in creating employment and strengthening the local economy. Keeping this vision Celkon stated its assembly line in Medchal ,Hyderabad with a capacity of 2 lakh mobile phone and is employing 500 skilled technicians . Similarly Celkon is setting up 2 more units one in Tirupati, Andhra Pradesh and other in Hyderabad, Telangana. [5]

Endorsements

Ace cricketer Virat Kohli was the first national brand ambassador for Celkon. The TV commercial with Virat Kohli was directed by Rohit Dhawan. In 2012 south Indian beauty, actress Tamannaah endorsement the brands android based smartphones. In December 2015 Celkon roped in Rocking Star Yash as its brand ambassador for Karnataka. [6]

References

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