Bernstein-Rein
| Private | |
| Industry | Advertising |
| Founded | 1964[1] |
| Headquarters | Kansas City, Missouri, USA |
|
Key people
|
Bob Bernstein, Chairman/CEO Steve Bernstein, President Skip Rein, Vice Chairman |
|
Number of employees
|
225[2] |
| Website | www.b-r.com |
Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age.
Company history
In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing".[3] The agency's philosophy is "Be Real."
The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.[4] In 2012, the company's clients included Banfield Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart, Christopher Elbow Artisanal Chocolates, Clayton Homes, CrockPot, Havertys Furniture, Hostess Brands, Mr. Coffee and Nebraska Book Company.
At one time,[when?] BR was one of the six largest independent ad agencies in the United States, with 350 associates and annual billings of more than $500 million.[5] In 2008, after losing accounts with Walmart and USAA, its gross income was $45.1 million.[6]
References
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