Żubr (beer)
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Żubr beer (Polish: European Bison) is a Polish lager brewed by the Kompania Piwowarska SA.
Contents
Brand
Żubr has been brewed since the Dojlidy Brewery opened in 1768. The Białystok based brewery was bought by the SABMiller subsidiary Kompania Piwowarska SA in 2003. The brew contains 12.1% (by weight) of extract content and 6.0% alcohol.[1] Currently it is brewed at three Kompania Piwowarska breweries: Białystok, Poznan and Tychy.
Marketing
It is available throughout Poland, and is also available in many off-licences in the UK, due to demand for the beer from the Polish diaspora in Britain. It is currently the second most popular in beer in Poland, with 14% market control.[2] It is rare in the United States.
The cans and bottles use a distinctive green packaging. The logo prominently features a Żubr, or European Bison.
See also
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Wikimedia Commons has media related to Żubr (beer). |
References
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FFlagship brands GGlobal brands 1Joint venture between SABMiller (49%) and China Resources Enterprises (51%) 2Joint venture between SABMiller (58%) and Molson Coors Brewing Company (42%)
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